Discover What Truly Matters
to Your Audience
Scientific ranking methodology that reveals genuine preferences
No credit card required • Only pay when you launch your survey
Guided Setup
Survey-Ready in Minutes
Unbiased
Defensible Rankings
Smart Insights
Stories Behind the Data
Science-Backed Rankings That Drive Results
Our MaxDiff methodology eliminates bias and reveals true preferences
Smart Survey Design
Custom surveys using Maximum Difference Scaling (MaxDiff) — the gold standard in preference research. Participants choose the "Best" and "Worst" from small groups of 4+ items, reducing rating fatigue.
Reliable Data Collection
Every item is tested against others in multiple random combinations. This cross-comparison produces precise, reliable preference scores — not just vote counts.
Actionable Reporting
Receive comprehensive reports with detailed rankings, demographic breakdowns, and story angles. Plus get qualitative insights from open-ended responses to add depth to your analysis.
Choose Your Industry
See how TrueRank addresses the specific needs of your field
Turn Your "Best Of" Issue Into Your Most Profitable
Create credible, defensible rankings that winners are proud to promote — meaning more ad sales and sponsorship opportunities.
Common Use Cases
Annual "Best Of" awards
Reader's Choice rankings
Top businesses by category
Community favorites
Key Benefits
Statistically robust rankings your audience trusts
Pre-written story angles and demographic insights
Qualitative data with direct reader quotes
Hidden gems and "up-and-coming" categories
Full-service support from survey to publication
One-Time Studies or Continuous Tracking?
Both use the same MaxDiff methodology, but serve different strategic needs
One-Time Studies
Perfect for:
Annual "Best Of" awards and rankings
Product launch decisions
Feature prioritization projects
Market research initiatives
Budget-conscious initial research
Key Benefits:
• Quick insights: Get actionable results in weeks
• Lower commitment: Pay once, own the data
• Complete deliverable: Full report with rankings and insights
Continuous Tracking
Essential for:
Monitoring competitive landscape changes
Tracking brand health over time
Detecting seasonal preference patterns
Early warning of market shifts
Strategic business intelligence
Key Benefits:
• Trend analysis: See momentum month-over-month
• Timely alerts: Know when scores shift significantly
• Predictive insights: Prevent problems before they escalate
Point-in-Time Research Plans
Complete MaxDiff studies with full reporting and insights
Create your project free — only pay when you're ready to launch
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Ongoing Intelligence Plans
Monthly tracking with live dashboards and trend analysis
Set up your dashboard free — only pay when you launch
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Ready to Make Sound
Decisions with Better Data?
Launch your first TrueRank survey in minutes and discover what your audience truly values—with scientific rigor that stands up to scrutiny.
No credit card required • Only pay when you launch
Questions? Email us at truerank@brc.com or call (612) 293-4415
Research Excellence Since 1989
Baxter Research Center brings 37+ years of survey research expertise to TrueRank
37+
Years Experience1000+
Studies Completed2M+
Survey ResponsesGold-standard MaxDiff methodology
Automated survey creation and analysis
Statistically robust, defensible rankings