Effective date: July 4, 2026

1. Acceptance of Terms

By accessing or using the TrueRank platform operated by Baxter Research Group ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, do not use the platform. If you are using the platform on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

2. Description of Service

TrueRank is a market research platform that enables organizations to create, distribute, and analyze surveys that measure brand perception, product preferences, and stakeholder sentiment. The platform includes tools for survey design, respondent management, campaign distribution, data collection, and results reporting.

3. Account Registration

To use the platform, you must create an account with accurate and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account. We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe have been compromised.

4. Acceptable Use

You agree to use the platform only for lawful market research purposes. You may not use the platform to collect data for purposes other than legitimate market research, to send unsolicited communications (spam) through survey campaign tools, to attempt to re-identify anonymized survey respondents, to interfere with or disrupt the platform or its infrastructure, to reverse-engineer, decompile, or disassemble any part of the platform, to access accounts or data belonging to other users without authorization, to upload content that is unlawful, defamatory, or infringes on the rights of others, or to violate any applicable law or regulation.

5. Your Content and Data

You retain ownership of all content you create on the platform, including project configurations, survey designs, item lists, attributes, and other research materials ("Your Content"). You grant us a limited, non-exclusive license to host, store, and process Your Content solely to provide the platform services. We do not claim ownership of Your Content and will not use it for any purpose other than delivering the services you requested.

Survey response data collected through your projects is anonymized upon respondent completion and stored in aggregate form. You receive access to anonymized, aggregate results — not individually identifiable respondent data. See our Privacy Policy for details on how respondent data is handled.

6. Subscription and Payment

Certain features of the platform require a paid subscription. Subscription fees are billed in advance on the terms agreed upon at the time of purchase. All payments are processed by Stripe, Inc. and are subject to Stripe's terms of service. Fees are non-refundable except as required by law or as expressly stated in a separate written agreement. We reserve the right to change pricing with reasonable notice. If you do not agree to a price change, you may cancel your subscription before the new pricing takes effect.

7. Intellectual Property

The TrueRank platform, including its design, code, features, documentation, and branding, is the intellectual property of Baxter Research Group and is protected by copyright, trademark, and other intellectual property laws. These Terms do not grant you any rights to our intellectual property except the limited right to use the platform as described herein.

8. Confidentiality

We treat your account information, project data, and research results as confidential. We will not disclose your data to third parties except as necessary to provide the platform services (e.g., payment processing via Stripe, email delivery via SendGrid), as required by law, or with your explicit consent. Our service providers are contractually bound to maintain confidentiality and use your data only as necessary to perform their services.

9. Data Security

We implement reasonable technical and organizational measures to protect your data, including encryption in transit and at rest, access controls, and regular security assessments. However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials.

10. External Resources

The platform may contain links to or integrations with external resources provided by third parties. We have no control over such resources and are not responsible for their content, availability, or accuracy. Your use of external resources is subject to those third parties' terms and conditions.

11. Service Availability

We strive to maintain high availability of the platform but do not guarantee uninterrupted access. The platform may be temporarily unavailable due to maintenance, system updates, or circumstances beyond our control, including force majeure events such as natural disasters, power outages, internet disruptions, or government actions. We will make reasonable efforts to provide advance notice of planned downtime. If the platform is discontinued, we will cooperate with you to enable you to export your data and will respect your rights as provided by applicable law.

12. Service Reselling

You may not reproduce, duplicate, copy, sell, resell, or exploit any portion of the platform or its services without our express prior written permission. You may not sublicense access to the platform to third parties or use it to provide a competing service.

13. Disclaimer of Warranties

To the fullest extent permitted by applicable law, the platform is provided "as is" and "as available" without warranties of any kind, whether express, implied, statutory, or otherwise. We disclaim all implied warranties, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the platform will be uninterrupted, error-free, or completely secure, or that any particular research outcome will be achieved. Nothing in these Terms excludes warranties that cannot be excluded under applicable law.

14. Limitation of Liability

To the fullest extent permitted by applicable law, Baxter Research Group shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the platform, including loss of data, loss of revenue, or business interruption, regardless of the theory of liability. Our total aggregate liability for any claim arising from these Terms or the platform shall not exceed the amount you paid us in the twelve months preceding the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.

15. Indemnification

You agree to indemnify and hold harmless Baxter Research Group, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from your use of the platform, your violation of these Terms, your violation of any applicable law, or your infringement of the rights of any third party.

16. Termination

You may close your account at any time by contacting us. We may suspend or terminate your account if you violate these Terms or if we discontinue the platform. Upon termination, your right to use the platform ceases immediately. We will retain your data for 30 days after termination to allow you to export it, after which it will be deleted in accordance with our Privacy Policy.

17. Governing Law and Disputes

These Terms are governed by the laws of the State of Minnesota, United States, without regard to its conflict of law provisions. Any disputes arising from these Terms or the platform shall be resolved in the state or federal courts located in Hennepin County, Minnesota. You consent to the personal jurisdiction of these courts.

18. Assignment

We may transfer, assign, or subcontract any of our rights or obligations under these Terms, taking your legitimate interests into account. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

19. No Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. No waiver shall be considered a continuing waiver of such term or any other term.

20. Severability

If any provision of these Terms is found to be invalid or unenforceable under applicable law, the invalidity of that provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.

21. Entire Agreement

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Baxter Research Group regarding your use of the platform and supersede all prior agreements, understandings, or representations, whether written or oral.

22. Changes to These Terms

We may update these Terms from time to time. The effective date at the top indicates when the latest version took effect. If we make material changes, we will notify you via email or through a notice on the platform at least 30 days before the changes take effect. Continued use of the platform after changes take effect constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you may close your account before they take effect.

23. Contact Us

If you have questions about these Terms of Service, please contact us at: Baxter Research Group, 10880 175th Court West, Suite 240, Lakeville, MN 55044. Email: legal@brc.com